ethical

We are committed to doing all that we can to ensure that as many people as possible benefit in a sustainable way from moral fibre.

We celebrate that over the last decade consumers have begun asking more questions about the products they are buying.  While price and quality remain the primary reasons motivating consumer choice, other factors are now having increasingly more influence.

Many consumers are asking:

• Where was it made?
• Under what conditions? 
• Was child labor involved?
• Is it environmentally friendly? 

Growing public demand for corporate codes of conduct to answer these questions can be seen as one of the significant social movements of the 1990s & the 21st century.  As the media has revealed stories of well-known, reputable companies selling everyday goods made by exploited workers, there has been an array of codes of conduct drawn up.  Many are merely public relations exercises to minimize the risk of negative consumer reactions.  Although the codes are most often supposed to be about worker’s rights, the workers themselves are often not part of the negotiation and decisions are introduced in a top-down fashion, in a country far removed from the actual workplace.

In a bid to set tangible parameters around our ethical expectations we only work with companies that are licensed & audited by a recognized and reputable organization, such as Fairtrade, Fairwear & WRAP.

For more information visit
www.fairtrade.net/standards.html http://www.fairwear.nl/